
What kind of skunk do you want to smell like?
Growing up, I often heard the quote: “If you run with the skunks, you will start to smell like them.” I realize how redneck this quote sounds, but I think the concept is huge. Your peer group will largely determine your altitude.
I’ve talked about how most people are followers in almost all my posts, but it is easy to underestimate the influence the people around us have on us. Consciously or not, we begin to use the same vocabulary, we adopt compatible dress, we adopt similar beliefs, and so on.
Your beliefs have a tremendous impact on your life. If your peer group believes that making $100,000 is impossible, how likely is it that you earn that amount? By the contrary, if everyone in your peer group earns over $100,000, how much easier do you think it will make it?
I remember my first month in business for myself, I made $5,000 dollars and was very pleased to have hit my initial goal. Previously, I had been employed, and despite how hard I worked, my monthly salary never topped $3,500. I broke my record by $1,500! I was excited! That day I told some friends of mine, not to brag or to be a dick, but to encourage and to share my success with them. They told me that “I thought my shit didn’t stink.” What?? That definitely wasn’t the reaction I was expecting, but it did teach me a valuable lesson.
In Australia, they call it the ‘tall poppy syndrome’ when peers criticize and resent someone due to some genuine merit or achievement. Other people like to feel superior and look good. When you are successful, it challenges their self esteem, and sadly, many people can’t handle it.
Several months later, I lost a lot of money, but for no good reason besides self sabotage. I lost money so I could belong and relate. I’ve heard of hundreds of similar stories. Someone gets successful and their friends and family resent and disapprove of the ‘new’ person. As a result, that person deliberately fails to get back to their previous level.
The obvious solution is to find people that are a little bit better than you at the things you want to be good at and compete with them. Find eagles that fly at the altitude you want to fly. Don’t waste your time hanging out with turkeys, especially if they are going to keep you on the ground.
Back to the original quote, how do you want to smell?
Do you want to smell rich? Hang out with high income earners and investors. Do you want to smell fit? Hang out with athletes. Determine how you want to “smell” and go run with those skunks!






